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Hello, I’m Zaynab 👋🏿

I’m a freelance conversion copywriter and the founder of Big Difference

Here are four ways we can work together...

What you get when you work with me...

Data analyst
Assembles, and analyzes customer data including surveys, heatmaps, and scroll maps to understand why people buy, and why they don’t.

Emotive copywriter
Develops a message hierarchy and crafts words that moves visitors from bystanders into action takers - buy, sign-up, or subscribe.

Campaign ally
Monitors your page once it goes live to track conversion, click behavior, and room for improvement.

UX Researcher
Designs, and optimizes the UX of your page to create a conversion narrative that turns visits into product sign-ups.

A/B Test Marketer
Develop different message variations to test for big results, so you’re not leaving money on the table.

Brand voice conscious
Works closely with your team to under your brand voice, and mirror in your copy - So your message sounds on-brand.

Early-stage SaaS founders rely on me for ROI-driven conversion service.

Zaynab is easy to work with and helped us scratch our first content strategy for our blog (which is now driving more than 2k visits / per month) and our email onboarding email sequence. I would recommend Aliyu especially for her copywriting skills
Minh Pham
Founder, SEOmatic
Wow blown away by the result! Not yet tested the copy but I'm sure this will help convert a lot of my free trial users to paid ones!
Dave Galifianaki
Founder, SQR.co
The copy delivered showcase that Zaynab researched my company, reviewed my website, and the copy is aligned with our company's product and vision. This is copy I can work with and it's the head-start I was looking for!
Kevin Marshall
Co-founder, Owwlish

FAQs

A copywriter’s primary job is to write copy for your page. Their job ends once they hand in their copy.  A conversion-partner goes the extra mile to optimize page elements that affect conversion to ensure you get 2x return on service investment.

It’s tasking to do a good job without existing data. Data removes guesswork, and allows me to create targeted messages your reader will say yours to. If you’re starting from scratch with no paying customers, traffic, or email list it’s best to focus on validating your offer before hiring a conversion partner.

Tasking to do a good job without existing data. Data removes guesswork, and allows me to create targeted messages your reader will say yours to. If you’re starting from scratch with no paying customers, it’s best to focus on validating your offer before hiring a conversion partner.

The partnership lasts for the duration of your campaign, whether it’s a course or product launch. My involvement ends when your campaign concludes. Refer to my process to understand the project lifecycle.

No worries. My job is to ensure you get a return on your spending. You have access to three revisions, and we’ll tweak until we see a tangible improvement in conversion.

Of course! You can start with the FREE Page Roast. I will review your copy, design, and messsages to make suggestion on how to improv conversion, and it costs you nothing. Submit your page for a roast HERE

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